How do you ever make anything happen? From an individual perspective it is just passing a tipping point. Making the decision to go running on a wet and windy day you just need to get beyond that state of mind when, internally your comfort gremlins are outweighed by your ‘go for it’ cheerleaders. And by winning that internal vote you are (metaphorically) through that threshold and things are happening.
In many cases direct sales works the same way. At it’s core there aren’t complex and subtle ideas to be imparted. You just need to speak to enough relevant people to show how you or your business can help. By selecting on their behalf you’ll be joining the gremlins’ vote. And here’s the tip – nothing happens.